![]() With that in mind, let’s see which manual ways are available to you. In most cases it will be a simple validation (a ping to the recipient’s server). We should clarify that the manual method won’t provide you with the full picture whether there’s an actual person behind the address. You should also analyze your email campaigns: if the open rate drops dramatically, or if your bounce rate spikes - check your email database. Periodically checking your mailing list is a good idea for any business - and the frequency should rise if you’re scaling the number of your subscribers at pace. Periodically, or when you notice anomalies.You simply cannot know otherwise how many from your list are still in play. If you haven’t done an email blast for a while - let’s say for more than 6 months - it’s a good idea to bullet-proof your old contacts. When you are using your old mailing list.It’s a simple one: you collect a bunch of new emails over time and once the list is complete, check whether all emails on it are still valid.This way you can ensure all the emails on the list are still valid - and avoid hurting your reputation by sending a campaign to inactive addresses. ![]() There are 3 good rules of thumb when you should check your email database in bulk. When and how often should you verify email addresses? ![]() The bottom line is, having a lot of junk emails on your list is a literal money waste. Some - like us - allow you to choose one or the other. How’s that? Email service providers charge you either for the number of emails you send, or the number of contacts on your list. By making sure your subscribers’ database is updated, you spend less by sending fewer emails to inactive addresses. Return on investment is basically money earned / money spent.
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